The Adnate is a premium hotel developed by ASHG to embrace the powerful multicultural portraiture by renowned Australian street artist Matt Adnate. I worked with the creative director and art director to develop a brand identity that embraces the expressive textures of Adnate’s art.

The materials reflect a fusion between urban experimentation and careful consideration of form. Typography is sophisticated and refined, which creates a sharp contrast with the loose brush strokes and bright colour splashes in the brand.