User Research
As this app is targeted to users located within the Fleurieu Penninsula, it was important to gain insights on the demographics for the region in the absence of expansive statistical Festival Fleurieu visitor data. The results from the data assisted the creation of user personas alongside with user interviews.
Key points:
— The Fleurieu Peninsula has an older age structure when compared to Regional South Australia, however this is changing.
— The regional area has experienced the second largest population growth for SA outside of Greater Adelaide in 2018.
— Many families are relocating to the area, lowering the average population age.
— Data from the SA Gov Regional Profile 2019 in indicated that 37% of domestic visitors and 59% of interstate visitors who attend the festival have friends or family in the region.
— The economy of the Fleurieu Peninsula is primarily based around agriculture and service industries; particularly retail and tourism.